Masterclass in Digital Marketing
7 March 2017
10 weeks Part Time
Tuesday & Thursday
17:30 - 19:30
Saturday 12:00 - 16:00
Doracrea is the Exclusive Education Partner of the Digital Marketing Institute (DMI) UK in Mauritius.
All candidates who successfully complete the Masterclass in Digital Marketing will receive a DMI registration that will allow the candidates to sit for the Professional Diploma in Digital Marketing, PDDM online within 6 months of completing the Masterclass.
The PDDM is a globally recognised diploma in Digital Marketing.
Businesses in Mauritius are using Digital Marketing to impact their bottom line. Is your business growing through Digital Marketing? It's not enough to have a website today. You need web design adapted to generate leads quickly. Your business also needs to tap into Social Media, Facebook, Google, SEO, Email marketing, display advertising, analytics to benefit from the Digital Marketing revolution.
Doracrea understands this need and we have designed an MQA-approved course in Digital Marketing for sales/marketing professionals who wish to acquire a structured training and certification in Digital Marketing. The course is also appropriate for those who wish to start a career in Digital Marketing, a new and exciting field.
We have partnered with the Digital Marketing Institute, UK to enable candidates to pursue the Professional Diploma in Digital marketing (PDDM) which is a globally recognised diploma from the Digital Marketing Institute UK. Candidates who have followed the Masterclass will receive a registration number from the Digital Marketing Institute UK to take the online exam through Pearson Vue centres in Mauritius.
The course is divided in 10 modules, each
will be taught during two evening classes.
The 10 modules are the same as those required to obtain the Professional Diploma in Digital marketing, PDDM. All the course slides are provided by the Digital Marketing Institute. Our trainers are certified in Digital Marketing and practitioners in the industry for many years.
Search Engine Optimization module
It is not enough to have a website. Your potential customers need to see your site on the first page of search engines when they search for your products and services.
In this module you will be introduced to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics that will ensure a website ranks well on search engines.
Pay Per Click Advertising module
It is possible to rank high on search engines and social media and thus capture online leads by paying for clicks online. You will learn how to set up and effectively manage pay per click campaigns in order to achieve the maximum results within a budget.
Email Marketing module
Email marketing campaigns still work if you know how to do it.
Design, create and implement email marketing campaigns. You will learn how to write compelling copy, split test design templates and test campaigns to guarantee optimal open and click through rates.
Digital Display Marketing module
Learn how to create and run effective display ads, and develop an understanding of the available ad formats, their relevance to specific target audiences and how to research, leverage and optimize your campaign.
Mobile Marketing module
Develop the technical knowledge and skills needed to build and maintain an effective mobile marketing strategy. Learn how you can optimize your application for mobile devices to secure maximum conversions.
Social Media Marketing (2 modules)
Learn how to effectively engage with and acquire customers across a diverse range of platforms, Identify the suitability of different platforms and develop and implement a comprehensive strategy.
Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.
Dates & times
Start date: 7 March 2017
10 Weeks Part Time
Tuesday & Thursday
17:30 - 19:30
Saturday 12:00 - 16:00
All classes will be conducted at Doracrea, Ground floor, Cybertower 1, Ebene Cybercity, Mauritius
The Masterclass in Digital Marketing is MQA approved and HRDC Refundable
The Masterclass in Digital Marketing is MQA Approved and every candidate completing the course will receive an Attendance Certificate.
Professional Diploma in Digital Marketing (PDDM) from the Digital Marketing Institute UK
Following the completion of this course, every candidate will receive a registration number from the Digital Marketing Institute (DMI).
Candidates who wish to sit for the PDDM should complete the masterclass, use the DMI registration number provided and apply for the online exam directly through the Pearson Vue website. Doracrea will provide the relevant links.
Payment (currently £140) for the PDDM exams is made online directly to the Pearson Vue where candidates can also book an examination centre in Mauritius as well as a convenient date and time.
The examination is online and typically consists of 200 multiple choice questions to be answered in less than 3 hours.
The examination is intense, detailed and requires extensive revisions, preparations as well as hands-on digital marketing practice.
Digital Marketing opens up so many career
opportunities across the world. It is the new
and 'in' thing!
The Masterclass in Digital Marketing is taught in English and French. The training course materials are all in English.
The course is quite intensive and the examination for the Professional Diploma in Digital Marketing requires a good level of understanding of English as well the ability to analyse and grasp some detailed concepts.
We recommend a minimum academic pass level of Higher School Certificate (HSC) or equivalent.
The course will benefit the following profiles:
People who are already in employment and who are involved in working with or making decisions relating to company sales, marketing, advertising and branding.
The Masterclass will open your eyes to new possibilities online and give you the skills to really understand what goes on into making Digital Marketing a success for your business.
This course can be an excellent opportunity to change career and start afresh, if you feel your talents could be better used in a different position!
HSC school leavers and new graduates
If you have just finished HSC or a degree and you are not sure what to do next, this course will open new horizons for you to begin your working life.
We believe that each student needs individual
attention and care in order to complete and
enjoy the programme.
We have come up with a number of initiates to make this happen:
- Dedicated Programme Officer
Nishti Gokhool is your dedicated Programme Officer. Nishti will answer all your questions, help you through the registration process and with any other admin support you may require throughout the courses.
- Class size and materials
We encourage student participation and interaction online. We have kept the maximum number of students per session to 15 so that everybody receives the attention they deserve.
All class materials are provided by the DMI and each student will receive a copy as a workbook.
This course was both interesting and eye opening. I walked away learning about all the latest tools and techniques of Digital Marketing and how to apply them in my working environment. ~Pam Dewkurun, Marketing Manager CIM
Although there is a lot to learn, the course is well structured and easy to follow. I now feel more confident about implementing Digital Marketing in my workplace. ~Rizwana Jmari
(+230) 5 421 1010
(+230) 5 422 10 10